From the Studio
Thoughts on design, process, and the work in between.
A running log of ideas, experiments, and lessons learned — from freelance life and code deep dives to design thinking and the occasional creative block. Written in real time, mostly for myself, but maybe useful to you too.
Featured
4/27/2026
What I Learned Rebuilding My Portfolio from a Logo Grid to Case Studies
A logo grid wasn't telling the right story. What happened when I rebuilt from scratch. For years, my portfolio homepage was a clean grid of client logos. No context. No story. Just names — and the assumption that visitors would connect the dots between a recognizable brand and what I actually did for them.
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2026
Coming Soon
6/1/2026
LifeNotes from the Studio
The Ball Is Smaller Now: Grief, the Brain, and the Work That Comes After
Live 6/1/2026
Coming Soon
5/29/2026
LifeNotes from the Studio
Two Years Without My Soul/Heart Cat, Vinz Clortho
Live 5/29/2026
Coming Soon
5/21/2026
BrandWeb
The PDXWIT Rebrand & Website
Live 5/21/2026
4/27/2026
What I Learned Rebuilding My Portfolio from a Logo Grid to Case Studies
A logo grid wasn't telling the right story. What happened when I rebuilt from scratch. For years, my portfolio homepage was a clean grid of client logos. No context. No story. Just names — and the assumption that visitors would connect the dots between a recognizable brand and what I actually did for them.
Read more →
Earlier
An ongoing conversation: Favorite Fonts + Rebranding myself.
Fonts.
In relation to Brand Identity.
They can make you squeamish, the perfect typography can make or break a brand + identity system.