From the Studio
Thoughts on design, process, and the work in between.
A running log of ideas, experiments, and lessons learned — from freelance life and code deep dives to design thinking and the occasional creative block. Written in real time, mostly for myself, but maybe useful to you too.
What I learned rebuilding my portfolio from a logo grid to case studies
For years, my portfolio homepage was a clean grid of client logos. No context. No story. Just names — and the assumption that visitors would connect the dots between a recognizable brand and what I actually did for them.
Creative blocks and how to bust through them
This past week has been interesting. Not really because I changed my routine or landed a new client or anything really exciting, but I had trouble adhering to my day to day routine.
I felt unmotivated and while I did a little bit of work, it was nice to feel like I could step away from my desk if I wasn't feeling creative.
New Client! So exciting!
ANOTHER VOLUNTEER GIG!
Recently, I responded to a post in a FaceBook group I belong to. Within this post, there was a call to action and I immediately responded for multiple reasons (which I will illustrate later.) The call to action was to create a brand guide for PDX Women In Tech.
An ongoing conversation: Favorite Fonts + Rebranding myself.
Fonts.
In relation to Brand Identity.
They can make you squeamish, the perfect typography can make or break a brand + identity system.
Back in the Design Game!
Volunteer as a Designer for a Good Cause? Sure!
I recently accepted a Volunteer position doing design projects for the non-profit: Community Cycling Center. I had a wonderful conversation with them over the phone.