This past week has been interesting. Not really because I changed my routine or landed a new client or anything really exciting, but I had trouble adhering to my day to day routine. I felt unmotivated and while I did a little bit of work, it was nice to feel like I could step away from my desk if I wasn't feeling creative.
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Fonts.
In relation to Brand Identity.
They can make you squeamish, the perfect typography can make or break a brand + identity system.
The entire enterprise of finding the perfect font to use in design is something that is quite daunting to me. It's a challenge, definitely.
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