From the Studio
Thoughts on design, process, and the work in between.
A running log of ideas, experiments, and lessons learned — from freelance life and code deep dives to design thinking and the occasional creative block. Written in real time, mostly for myself, but maybe useful to you too.


What makes a good designer portfolio (and what doesn't)
A designer portfolio isn't a gallery. It's not an archive. It's not proof that you've been busy. It's a pitch.
Why I Built a Collection Page (And Why Your Portfolio Might Need One Too)
My case studies were good. They were detailed, well-structured, and told the story of each project clearly. The problem was they didn't talk to each other — and nobody could see the thread connecting them.
What I learned rebuilding my portfolio from a logo grid to case studies
For years, my portfolio homepage was a clean grid of client logos. No context. No story. Just names — and the assumption that visitors would connect the dots between a recognizable brand and what I actually did for them.








