From the Studio
Thoughts on design, process, and the work in between.
A running log of ideas, experiments, and lessons learned — from freelance life and code deep dives to design thinking and the occasional creative block. Written in real time, mostly for myself, but maybe useful to you too.


Your Portfolio Is a Story. Someone Actually Read Mine.
A few months ago I got an email that I almost deleted. Not because it was rude, or badly written — the opposite, actually. It was warm, specific, and clearly from someone who had actually looked at my work. Which, after enough scam attempts and sales pitches dressed up as compliments, is exactly the kind of email that makes you suspicious.
What makes a good designer portfolio (and what doesn't)
A designer portfolio isn't a gallery. It's not an archive. It's not proof that you've been busy. It's a pitch.
Why I Built a Collection Page (And Why Your Portfolio Might Need One Too)
My case studies were good. They were detailed, well-structured, and told the story of each project clearly. The problem was they didn't talk to each other — and nobody could see the thread connecting them.
What I learned rebuilding my portfolio from a logo grid to case studies
For years, my portfolio homepage was a clean grid of client logos. No context. No story. Just names — and the assumption that visitors would connect the dots between a recognizable brand and what I actually did for them.








