From the Studio
Thoughts on design, process, and the work in between.
A running log of ideas, experiments, and lessons learned — from freelance life and code deep dives to design thinking and the occasional creative block. Written in real time, mostly for myself, but maybe useful to you too.
An interesting turn of events...
I'm still doing design work for PDXWIT, but things have changed for the better.
How, you may ask... well.
New Client! So exciting!
ANOTHER VOLUNTEER GIG!
Recently, I responded to a post in a FaceBook group I belong to. Within this post, there was a call to action and I immediately responded for multiple reasons (which I will illustrate later.) The call to action was to create a brand guide for PDX Women In Tech.
An ongoing conversation: Favorite Fonts + Rebranding myself.
Fonts.
In relation to Brand Identity.
They can make you squeamish, the perfect typography can make or break a brand + identity system.