PROJECT BRIEF

Slingshot Sports needed an updated guide for a new line of kite-boards they were developing. The guide would also double as a poster the customer could use to display the board in their home. The idea being to upcycle and allow for reuse instead of having them be discarded or thrown away. It was also important to Slingshot that the guide be visually interesting as a complete piece as well as usable when folded in half lengthwise. 

FUN FACTS

I met Mira at the gym and began a great conversation about my skills and expertise. The projects they sent to me were amazing and fun, just like the company.

Hired as a freelancer, I was tasked with creating magazine layouts and print ads for use online and in print. 

After a short trial period, I was tasked with a quick start guide and launch marketing materials for a new product release.

THE FINE DETAILS

TIMELINE: Project began in 2010

ROLE: Graphic designer

SCOPE: Page layout, Poster design, Magazine layout, Asset management

TOOLS: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

ASSETS: Print Design, InDesign Files, PDFs