PROJECT BRIEF

After PDXWIT became an official Non-Profit in the State of Oregon, the board also decided to have a new logo and brand identity designed to enhance this recent development. They turned to me to assist in making this a reality.

We started out simply, beginning with the concept for the primary logo. I developed a few ideas with Portland and surrounding areas being the concept for the design. Attempting to be inclusive, we went through utilizing the beginnings (at a bar), the Portland skyline (ended up being too many similar buildings and in silhouette they all looked the same), and ultimately settled upon the Mt. Hood profile.
 
The non-profit is inspired by inclusion, diversity, technology, and the beautiful state we live in, using that as the basis, it was easy to find a good concept.

A secondary logo was also developed alongside the primary logo to be used in specific ways where the primary wouldn't fit.

FUN FACTS

Being a part of the PDXWIT community has been such a great experience for me. During the development of the logo, I recommended to my creative director that to keep in touch (for immediate changes) it would be very convenient to have an official Slack Channel. That idea was then presented to the rest of the PDXWIT team and they loved it! Since then, it has become very popular and utilized by not only job seekers looking for a way to develop relationships with companies, but it also keeps the community well connected.

Not only have I had the pleasure of being PDXWIT's Design Lead, I am also on the Event Photography team as well.

THE FINE DETAILS

TIMELINE: Projects began in 2016, consistent brand work through 2018

ROLE: Graphic Designer, Design Lead/Art Director

SCOPE: Logo Design, Art Direction

TOOLS: Adobe Illustrator, Adobe Photoshop

ASSETS: AIs, PDFs, PNGs

BRANDING GUIDE

Shortly after the logo was developed, we began work on how the logos would be used. Creating a brand guide allowed the logo to be utilized by other departments and companies without worry. Variants were developed by the design team also for a variety of uses.

LOGO VARIANTS

Creating variants of the logos is just as important as the development of the initial two logos. They all need to work at any scale, in single color scenarios, and embody the holiday or event that is being celebrated. Though there are different variants celebrating these different events, they all must be connected to the brand and maintain the brand style.

OUTCOME & RESULTS

Creating variants of the logos is just as important as the development of the initial two logos. They all need to work at any scale, in single color scenarios, and embody the holiday or event that is being celebrated. Though there are different variants celebrating these different events, they all must be connected to the brand and maintain the brand style.