Engaging Science, Digitally: Social Campaigns and Graphics that Connect with Educators and Students
Digital Design | Digital Art | Advertising | Marketing Collateral | Brand Consistency | Typography & Layout
Digital Design | 2019-2025
OVERVIEW
Vernier Science Education Digital Graphics
My work on Vernier’s digital graphics focused on meeting educators where they already spent their time and making science feel clear, approachable, and engaging. Over several years, I designed social graphics, digital ads, and campaign visuals that supported teachers throughout the school year, from product launches to seasonal moments. Thoughtful typography, strong hierarchy, and consistent brand application helped simplify complex ideas and present them in a way that felt supportive rather than overwhelming.
These campaigns often began as quick conversations tied to classroom needs or upcoming initiatives, then evolved through collaboration and iteration. I balanced creativity with clarity, ensuring each piece delivered its message at a glance while still feeling energetic and relevant. The work shown here represents the core digital designs that shaped Vernier’s social presence during my time there and reflects my commitment to creating purposeful, accessible digital design for real audiences.
ROLE
SENIOR GRAPHIC DESIGNER, VISUAL & DIGITAL DESIGNER
2019-2025
TIMELINE
ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN, ANIMATE, PREMIERE PRO, AFTER EFFECTS, WORDPRESS, ELEMENTOR, HUBSPOT
TOOLS
ART DIRECTOR, GRAPHIC ARTIST, MARKETING LEADERSHIP, PRODUCT, AND CONTENT TEAMS
TEAM
SOCIAL MEDIA GRAPHICS, ANIMATED ASSETS, CAMPAIGN VISUALS, DIGITAL BRAND EXTENSIONS, WEB COMPONENTS, SUPPORT FOR ONGOING MARKETING INITIATIVES
DELIVERABLES
CREATIVE DIRECTION
Designing clarity and confidence for educators
Every digital project at Vernier started with the same challenge. Science can feel overwhelming on a screen, and educators often decide in seconds whether something feels relevant or worth their time. My creative direction focused on removing friction and building trust through clear, approachable visuals that felt grounded in real classroom needs. I wanted each piece to respect educators’ time while still sparking curiosity and interest.
THE BRIEF
“What kind of digital experience helps teachers feel informed, confident, and ready to explore?”
I centered the visual direction on clarity, structure, and intentional energy. Strong hierarchy, readable typography, and thoughtful spacing helped key messages land quickly, especially in social feeds where attention is limited. Color and motion were used with purpose, adding warmth and momentum without distracting from the content itself. This approach guided every social graphic and digital asset shown here, ensuring the work felt consistent, supportive, and aligned with Vernier’s role as a trusted partner in science education.
DESIGN + PRODUCTION
Building a clear path from concept to delivery
Every digital project at Vernier began with alignment. I reviewed the brief, asked questions early, and made sure I understood the goals from both marketing and product partners. These conversations helped me anticipate constraints, plan realistic timelines, and identify where collaboration would matter most. Starting with clarity allowed the work to move forward with confidence and fewer surprises.
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I defined what each asset needed to accomplish before opening a design file. This meant identifying the core message, the intended audience, and the desired outcome, whether that was awareness, engagement, or product education. I also accounted for timelines, platform requirements, and brand standards so decisions were grounded in real constraints from the start.
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I gathered product details, copy, imagery, and references early, then confirmed accuracy with stakeholders across marketing, product, and web. These check ins helped surface potential issues before they reached production and ensured that designs reflected both brand intent and technical realities. This step often prevented rework later in the process.
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Before refining visuals, I focused on structure. I sketched layouts and content hierarchy to test readability, pacing, and emphasis, especially for social formats where attention is brief. Early feedback at this stage helped validate direction quickly, allowing typography, color, and imagery to come together with purpose once the foundation was set.
FINAL DESIGN OVERVIEW
Launching digital campaigns with confidence
Once designs reached final approval, my focus shifted to execution. I prepared social graphics for publication across multiple platforms and packaged digital ads for external vendors. Each asset was carefully checked for clarity, consistency, and accuracy so the work translated cleanly across feeds, placements, and screen sizes.
After launch, I stayed closely involved to support the rollout. I responded to last minute requests, resolved formatting or copy changes, and addressed any issues that surfaced once the work went live. This hands on involvement helped campaigns launch smoothly and maintained confidence with both internal partners and external vendors.
The examples below showcase a range of social graphics and digital campaigns created during my time at Vernier. While the majority of my work focused on individual social posts and campaign visuals, I also developed a small internal system for social covers when needed. That system helped streamline production and maintain visual consistency, making it easier for the team to move quickly without sacrificing quality.
I worked on the social covers too and created design tools and systems to make them easier to update!
Seeing the campaigns live was consistently rewarding. Each piece felt true to Vernier’s mission of supporting educators, and it was gratifying to watch the work resonate once it reached real classrooms and real feeds. Early engagement and feedback reinforced that clear messaging and thoughtful visual decisions helped the content land as intended.
This phase also highlighted how much care goes into a successful launch. Coordinating across platforms, working with external vendors, and responding to last minute adjustments required focus and flexibility. Those moments reinforced my belief that strong digital design extends beyond the layout and into how confidently and carefully the work is released into the world.
View the final projects below!
FINAL DESIGN | FOURTH OF JULY SOCIAL GRAPHICS
Capturing celebration with clarity and energy
This series was designed to celebrate the Fourth of July in a way that felt instantly festive while still rooted in Vernier’s science forward voice. The sparkler imagery introduced motion and warmth, drawing attention as users scrolled, while the color overlays tied directly to scientifically accurate firework colors based on elemental reactions. That detail allowed the graphic to feel playful on the surface, yet quietly educational at its core.
The strength of the concept made it highly adaptable. Each color variation reinforced the same visual system, which allowed the posts to feel cohesive as a set while remaining visually distinct. This flexibility contributed to the design being reused across multiple years and later recreated during a brand refresh without losing its original intent or impact.
VERNIER FOURTH OF JULY | STRONTIUM
VERNIER FOURTH OF JULY | BARIUM
VERNIER FOURTH OF JULY | POTASSIUM
VERNIER FOURTH OF JULY | SODIUM
VERNIER FOURTH OF JULY | COPPER
Typography and messaging stayed intentionally simple. The copy focused on a warm holiday greeting, supported by Vernier branding rather than competing with it. This restraint ensured the message was easy to absorb at a glance and worked seamlessly with the imagery instead of fighting for attention.
VERNIER UPDATED FOURTH OF JULY POST | STRONTIUM
The final layout guided the viewer’s eye from the sparkler to the message in a natural flow. That clarity made the graphic easy to pair with supplemental social copy, allowing the design to stand confidently on its own while still supporting longer captions and contextual storytelling. The result was a piece that felt timeless, reusable, and effective across platforms.
VERNIER UPDATED FOURTH OF JULY POST | IN ACTION | STRONTIUM
Feedback from the social team consistently pointed to this graphic as a strong engagement driver. Its clear message and celebratory tone helped it stand out in busy feeds, making it both approachable and memorable for Vernier’s audience. The design performed reliably across multiple seasons, which reinforced its long term value.
Because the piece was reused over several years, I had the opportunity to observe engagement patterns and make thoughtful refinements over time. These small adjustments became especially important after the Vernier brand refresh, when maintaining continuity while updating the look and feel mattered. Each iteration improved clarity, readability, and alignment with the evolving brand, while preserving the dynamic energy that made the graphic successful in the first place.
FINAL DESIGN | AP PREP GRAPHIC
Using AI thoughtfully to support relevance and representation
For the AP Prep campaign, I explored AI assisted image sourcing as a way to move beyond generic stock photography and find a visual that felt genuinely connected to the audience. The goal was not novelty, but relevance. I wanted students preparing for AP exams to immediately recognize themselves in the content and feel that the message was meant for them.
This approach allowed me to select imagery that supported Vernier’s values around inclusivity and accessibility while staying grounded in an educational context. The result was a visual that felt current and human, reinforcing that science and learning are for everyone.
The design itself remained intentionally restrained. I kept the layout simple so the message could land quickly in fast moving social feeds. Subtle Vernier patterns and a small AP Prep flag added context and brand recognition without competing for attention. Clear typography, intentional spacing, and a focused color palette ensured the message remained easy to scan and understand at a glance.
By limiting visual noise, the graphic created a moment of pause and clarity. Every element served a purpose, guiding the viewer toward the core message and the supporting social copy that invited them to learn more.
Feedback from both educators and students affirmed that the graphic felt approachable and relevant. This piece reinforced that when used intentionally, AI can support stronger storytelling by helping designers focus less on asset limitations and more on clarity, representation, and connection.
Seeing the graphic live on Instagram confirmed that the restrained layout and focused message held its own in a fast moving feed.
FINAL DESIGN | I’M A TRENDSETTER SOCIAL GRAPHIC
Letting confidence lead the message
This graphic was designed to stop the scroll immediately. The goal was not to explain or persuade, but to state something boldly and let the audience connect themselves to it. By leading with the phrase “I’M A TRENDSETTER,” the design invited viewers to see themselves reflected in the message rather than being spoken to.
I intentionally kept the composition minimal so the statement could stand on its own. Large typography established hierarchy and confidence, while the sweeping fields of color introduced energy and personality. The visual rhythm carried the eye across the graphic, creating movement without adding complexity. The Trendsetter logo anchored the design and reinforced brand recognition without pulling focus from the core message.
Paired with supportive social copy, the graphic worked as a clear, shareable expression of identity. Users could instantly understand the tone and intent, which made the post feel approachable and easy to engage with in a fast moving feed.
The strong response reinforced the value of restraint and clarity. By saying less visually and saying it with confidence, the graphic delivered a memorable message that aligned cleanly with the campaign’s voice and encouraged meaningful interaction across platforms.
FINAL DESIGN | VERNIER EVERGREEN SOCIAL GRAPHICS
Designing for consistency, speed, and long-term use
As social demands increased, I began exploring ways to make evergreen content easier to produce without sacrificing quality. Building on the success of an existing webinar system, I designed a preliminary framework for general social graphics that could support a wide range of messages while remaining unmistakably Vernier.
The system focused on flexible layouts, repeatable color structures, and clear typographic hierarchy. Each component was designed to adapt to different topics and formats while maintaining visual consistency across posts. This approach allowed new graphics to be created quickly, reduced repetitive design work, and helped ensure that every post felt cohesive within the broader social ecosystem.
VERNIER EVERGREEN SOCIAL GRAPHICS | MOODBOARD + SYSTEM BUILD
Although this system was still evolving, it demonstrated how thoughtful structure can support creative efficiency. By setting clear rules for layout and hierarchy, the design freed up time to focus on message, timing, and refinement rather than rebuilding assets from scratch. It also created a shared visual language that made collaboration smoother and content easier to scale as social needs continued to grow.
VERNIER EVERGREEN SOCIAL GRAPHICS | PRODUCT POST DETAIL
VERNIER EVERGREEN SOCIAL GRAPHICS | ENGAGEMENT DETAIL
VERNIER EVERGREEN SOCIAL GRAPHICS | YOUTUBE DETAIL
VERNIER EVERGREEN SOCIAL GRAPHICS | IN-ACTION DETAIL
OUTCOME
Digital campaigns that connected with educators and students
Seeing the final social graphics live on Vernier’s channels was deeply rewarding. Across campaigns like Fourth of July, AP Prep, and I’m a Trendsetter, the designs captured attention quickly and communicated their messages with clarity and warmth. The social team shared consistent feedback that the visuals paired naturally with the supporting copy, helping drive engagement while reinforcing Vernier’s trusted and approachable brand voice.
These graphics supported real moments in the academic calendar and helped make science feel accessible, relevant, and human. Knowing that the work reached educators and students in meaningful ways, and that it contributed to a recognizable and cohesive social presence, affirmed the value of thoughtful, audience centered digital design.
REFLECTION
Lessons from designing for clarity, speed, and impact
Creating digital graphics for Vernier reinforced how important it is to balance creativity with restraint. Social content moves fast, and every design decision needs to earn its place. Through iteration and collaboration, I learned how to make messages land quickly while still feeling considered and intentional.
Key takeaways:
PLAN FOR CLARITY AND FOCUS
Strong visuals only work when the message is immediately clear. This work taught me to prioritize hierarchy and purpose first, then layer in personality and energy.COLLABORATION STRENGTHENS RESULTS
Partnering closely with the social team, marketers, and content owners consistently led to better outcomes. Early feedback and open communication helped refine ideas before they reached production.SIMPLICITY IS POWERFUL
Some of the most effective graphics relied on very few elements. Clear typography, strong contrast, and intentional spacing often outperformed more complex layouts.
Looking back, this body of work strengthened my confidence in making decisive, purposeful design choices. It reinforced my belief that good digital design does not need to be loud to be effective. When it respects the audience, supports the message, and aligns with the brand, it can create lasting impact in even the smallest moments.