A Summer Season's Worth of Spring Cleaning — Piano. Push. Play. Website Redesign
A Squarespace redesign for Portland's beloved public piano project — cohesive internal pages, a Save the Date landing page, and SEO improvements, all delivered across a full summer season.
A beloved Portland institution needed a digital refresh to match its street-level energy.
Piano. Push. Play. places decorated public pianos around Portland each summer, inviting anyone to sit down and play. The project had heart and a growing following — but the website hadn't kept up. Pages felt inconsistent, the design lacked cohesion, and SEO had been an afterthought. I came on board as an intern designer to clean things up, establish a consistent visual language across the site, and help drive more traffic through better search fundamentals. The work spanned the full 2016 summer season, tracked week by week through Trello alongside the rest of the team.
The Assignment
A site that didn't reflect the magic happening on the streets.
The existing site had the bones of a theme but lacked cohesion — internal pages felt disconnected, and there was no clear visual system tying it all together. On top of the redesign, the team needed a Save the Date landing page ready before the summer season kicked off.
Three weeks of design, planning, and delivery — one piano at a time.
Each week brought a new set of tasks, discussed with the art director and tracked on Trello. The work ranged from cleaning up existing pages to building new ones from scratch — all while keeping the site feeling alive and in step with what was happening on the streets of Portland.
Save the Date Landing Page
SquarespaceThe first deliverable of the season — a focused landing page to build anticipation for the summer kickoff concert before the full site redesign was complete.
Site Redesign
Squarespace Adobe PhotoshopInternal pages were cleaned up and brought into a cohesive visual system — consistent typography, layout, and imagery treatment across the site.
Weird Al played a piano named Fiona, and we were all a little starstruck.
This project was a genuinely fun one. Piano. Push. Play. is the kind of community-driven initiative that makes Portland feel like Portland — decorated pianos on street corners, strangers sitting down to play, and a team that cared deeply about every single instrument. Each piano felt like a pet by the end of the season, and watching them get donated to art spaces and community centers when it was all over felt like a good ending. The work itself was a solid exercise in bringing structure to something that had grown organically — finding the visual system that was already trying to exist and making it consistent. Weekly Trello check-ins kept things moving and gave the process a rhythm that matched the season.